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Best SEM Training in chennai
Learn SEM Training in Chennai – with Certification & Assured Placement Support!
Join our SEM Training in Chennai to master search engine marketing fundamentals, advanced strategies, keyword research, ad creation, campaign optimization, analytics, and more – all from the experts at Placement Point Solutions!
What You’ll Learn in Our SEM Training Courses
Our expert-guided SEM training offers practical, hands-on learning that includes:
SEM Basics & Advanced Concepts
Keyword Research & Competitor Analysis
Paid Ads Strategy & Campaign Setup
Google Ads, Bing Ads & Display Marketing
Budget Optimization & Bid Management
Conversion Tracking & Performance Analytics
Local SEM & Remarketing Strategies
Real-Time Project Work & Case Studies
In addition, we cover SEM certification, interview preparation, and resume building to ensure you’re 100% job-ready.
Who Can Join This SEM Course in Chennai?
Whether you’re a fresher wanting to start a career in search engine marketing (SEM) or a professional aiming to enhance your digital marketing skills, our program is designed for you.
With structured SEM training courses, you’ll gain real-world project experience, learn effective SEM marketing strategies, and build the confidence to grow your career in digital marketing.
Placement Point Solutions offers the best SEM course in Chennai with certification, assured placement support, and options for SEM courses online – so you can learn from anywhere!
600+ Enrolled
Our Top Placement Companies
Discover a diverse range of courses designed to equip you with real-world skills and industry-relevant knowledge.
Why Choose SEM Training in Chennai in Today’s World?
Best SEM Course in Chennai with Certification & Placement Support
Kickstart your digital marketing career with our SEM Training in Chennai – your gateway into one of the most in-demand skills today.
Our comprehensive SEM course in Chennai helps you master keyword research, ad creation, paid campaigns, and advanced search engine marketing strategies – all essential to boost visibility, drive targeted traffic, and increase business growth.
This Job-Focused SEM Training Includes:
SEM Fundamentals & Advanced Techniques
Keyword Research & Competitor Analysis
Paid Ads Setup & Campaign Optimization
Google Ads, Bing Ads & Display Marketing
Budget Management & Performance Tracking
Conversion Optimization & Analytics
Local SEM & Remarketing Strategies
Real-Time SEM Projects & Tools
Whether you’re a fresher looking to learn SEM training or a professional aiming to upskill in digital advertising, this program is designed to meet industry standards and provide SEM certification for career growth.
Explore Top Career Paths After SEM Training:
SEM Specialist
Digital Marketing Executive
PPC Analyst
Campaign Manager
Search Engine Marketing (SEM) Strategist
Join the best SEM training courses in Chennai and gain expert mentorship, hands-on projects, and 100% placement assistance. With Placement Point Solutions, you can even opt for flexible SEM courses online and learn SEM marketing at your own pace.
Syllabus of Search Engine Marketing
What is Search Engine Marketing (SEM)?
Difference between SEO and SEM
Importance of SEM in Digital Marketing
Types of Digital Ads
Paid vs. Organic Marketing
How Search Engines Display Ads
Structure of Google Ads Account
Campaigns, Ad Groups & Ads
Ad Auction Process
Keyword Match Types
Keyword Planner Tool
Long-tail vs. Short-tail Keywords
Identifying Competitors in SEM
Analyzing Competitor Ads
Tools for SEM Competitor Research
Creating a Search Campaign
Campaign Objectives & Types
Location & Language Targeting
Writing Effective Ad Headlines & Descriptions
Call-to-Action Strategies
Using Ad Extensions (Sitelinks, Callouts, etc.)
Manual vs. Automated Bidding
CPC, CPM & CPA Models
Smart Bidding Strategies
Factors Affecting Quality Score
Landing Page Relevance
Improving Ad Performance
Introduction to Display Ads
Banner & Responsive Ads
Audience Targeting Options
YouTube Ads Overview
Types of Video Ads
Targeting Options in Video Ads
Setting Up Shopping Ads
Product Feed Optimization
Tracking Shopping Campaign Performance
What is Remarketing?
Types of Remarketing (Standard, Dynamic)
Creating Remarketing Lists
Local Campaign Setup
Google My Business Ads
Hyperlocal Targeting
Mobile-Friendly Ads
Click-to-Call Ads
App Promotion Campaigns
Setting Up Conversion Tracking
Goals & Events in Google Ads
Measuring ROI
Linking Google Ads with Analytics
Tracking Paid Campaigns in Analytics
Analyzing User Behavior & Conversions
Elements of a High-Converting Landing Page
A/B Testing for Landing Pages
Speed & Mobile Optimization
SEMrush, SpyFu & Similar Tools
Automated Rules in Google Ads
Scripts for Campaign Management
Overview of Microsoft Ads (Bing)
Similarities & Differences with Google Ads
Importing Campaigns Across Platforms
Daily & Monthly Budget Planning
Performance Reporting
KPIs for SEM Campaigns
Multi-Channel Advertising
Audience Segmentation
Retargeting with Display & Video
Successful SEM Campaign Examples
Lessons from Failed Campaigns
Industry-Specific SEM Strategies
Running a Live Google Ads Campaign
Analyzing & Optimizing Campaigns
Hands-On Experience with SEM Tools
Preparing for Google Ads Certification
Resume Building for SEM Careers
Interview Questions & Job Roles in SEM
Career Scope After SEM Training in Chennai
High Demand Across Industries
SEM professionals are in huge demand across IT services, startups, e-commerce companies, digital marketing agencies, healthcare, and product-based businesses. Enrolling in a career-focused SEM course in Chennai equips you with the skills to confidently enter these booming industries.
Powering Digital Growth
With expertise from our SEM training in Chennai, you’ll master paid ad strategies, keyword targeting, and search engine marketing techniques that help businesses generate leads, boost visibility, and maximize ROI—making you an essential digital marketing asset.
Data-Driven & Scalable Marketing
Modern businesses rely on SEM marketing to achieve measurable results. By joining the best SEM training courses, you’ll learn to build and optimize campaigns using Google Ads, Analytics, and advanced tracking tools to ensure consistent, data-backed growth.
Smart Automation & Campaign Optimization
Through our structured SEM training, you’ll discover how to automate ad reports, track conversions, optimize bids, and manage campaigns across platforms. This enables faster execution, better performance, and scalable results for businesses.
Integration with Emerging Digital Skills
Search engine marketing combined with SEO, content marketing, and social media ads helps professionals manage complete digital strategies. With flexible SEM courses in Chennai (including online options), you can learn at your own pace and stay updated with the latest industry practices.
Industry-Ready Skills & Best Practices
The best SEM training courses emphasize keyword planning, ad copywriting, remarketing, quality score optimization, and campaign reporting—ensuring you’re job-ready with practical expertise.
Limitless Career Opportunities
With skills gained from our SEM course in Chennai, learners can explore roles such as:
SEM Specialist
PPC Analyst
Digital Marketing Executive
Campaign Manager
Search Engine Marketing (SEM) Strategist
By joining a top-rated SEM training in Chennai with certification and assured placement support, you’ll gain the confidence, skills, and industry recognition needed to build a future-proof career in digital marketing.
Tools and Technologies Covered in SEM Training in Chennai
Core Foundations of SEM
Gain strong foundations in SEM training, starting with keyword research, ad creation, bidding strategies, and campaign optimization. Learn how search engine marketing works and master the techniques that boost traffic and maximize ROI.
SEM Tools & Analytics Platforms
Work with industry-leading SEM tools like Google Ads, Bing Ads, SEMrush, and SpyFu. These platforms help you create and manage campaigns, track ad performance, analyze competitor strategies, and measure conversions effectively.
Keyword Research & Competitor Analysis
Understand how to select profitable keywords, analyze competitor ad strategies, and structure campaigns for maximum performance. This is a key part of every SEM course in Chennai.
Ad Copywriting & Campaign Setup
Learn to write engaging ad headlines, use extensions, and set up search, display, and video campaigns. These skills make your ads more visible and improve click-through rates.
Bidding Strategies & Budget Management
Master bidding models like CPC, CPM, and CPA. Learn smart bidding, budget allocation, and bid adjustments to maximize results within your marketing budget.
Remarketing & Audience Targeting
Get hands-on with remarketing campaigns, dynamic ads, and advanced audience targeting strategies to re-engage potential customers.
Local & Mobile SEM
Optimize campaigns for local searches using Google Business Profile Ads, geo-targeting, and mobile-friendly ad formats. Learn mobile-first SEM marketing for today’s audience.
SEM for E-Commerce & Platforms
Specialized modules on Google Shopping Ads, WooCommerce ads, and Shopify campaigns ensure you’re ready for e-commerce growth.
Conversion Tracking & Analytics
Learn to set up conversion tracking, connect Google Ads with Analytics, and measure KPIs that prove campaign success.
Reporting & SEM Auditing
Conduct complete SEM audits, prepare performance reports, and present actionable insights—an essential part of search engine marketing training.
Automation & Cloud Tools in SEM
Use automation tools, scripts, and cloud-based SEM platforms to streamline keyword bidding, reporting, and campaign management.
Real-World SEM Projects
Work on live SEM projects to gain practical exposure. Our best SEM training courses include real-time projects to help you build a strong portfolio.
Flexible Learning Options
Placement Point Solutions offers both classroom-based and online SEM training courses, giving you the flexibility to join from anywhere.
key features
Course Duration : 40 hours
Intensive, focused training designed to quickly upskill you in a short timeframe.
100% Job-Oriented Training
Curriculum tailored to industry requirements, ensuring you gain the skills employers are looking for.
Industry Expert Faculties
Learn from seasoned professionals with real-world experience.
Flexible Demo Class Available
Opportunity to attend a demo session and experience the training style before enrolling.
Completed 400+ Batches
Proven track record with hundreds of successful batches, demonstrating program reliability and effectiveness.
Certification Guidance
Support throughout your journey to help you earn relevant certifications that boost your career.
Live Practical Sessions (if needed)
Hands-on, interactive sessions to reinforce learning and apply concepts in real-time.
Peaceful Environment
A conducive learning atmosphere that helps you focus and maximize your learning potential.
Upcoming Batches
Online Classroom
Corporate Training
Be a Certified Expert in Search Engine Marketing
Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher's as well as corporate trainees.
Our certification is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world. The certification is only provided after successful completion of our training and practical based projects.
Complete Your Course
Boost your programming skills with our SEM Training in Chennai at Placement Point Solutions. Our expert-led SEM Training in Chennai offers in-depth knowledge and hands-on practice.
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SEM Training in Chennai at Placement point solution?
Flexible timings
Our real-time professionals helps you to learn
Fully Hands-On-Training
earn anytime from anywhere.
17000+ Student Last Year
95% positive feedback.
Affordable Fees
No matter what your current issue
Updated Syllabus
best curriculum designed by industrial expert
Corporate Expert Trainer
best certified trainer & real time projects
Earn a Global Certificate
Accredited by all major global companies around the world
Lifetime Study Material
Access Study Materials, Videos & Top MNC Interview Question
FAQ'S For SEM Training in Chennai
SEM (Search Engine Marketing) is the process of promoting websites through paid ads on search engines like Google and Bing. Our SEM training in Chennai helps you master ad campaigns, keyword targeting, and budget optimization to boost business visibility.
Freshers, digital marketing beginners, working professionals, entrepreneurs, and business owners can all benefit from our SEM training courses.
You’ll learn keyword research, Google Ads, Bing Ads, bidding strategies, ad copywriting, remarketing, campaign optimization, conversion tracking, and more.
Yes, our SEM training includes live projects, real-time campaign setup, and access to SEM tools for practical learning.
Yes, upon completion, you will receive a certification from Placement Point Solutions, along with guidance for Google Ads certification.
Absolutely! We provide 100% placement support, resume building, and interview preparation to help you land jobs in search engine marketing.
You can work as an SEM Specialist, PPC Analyst, Campaign Manager, Digital Marketing Executive, or SEM marketing strategist.
You’ll work with Google Ads, Bing Ads, SEMrush, SpyFu, Google Analytics, and other search engine marketing tools.
Yes, we offer both classroom and online SEM training courses, so you can learn from anywhere at your convenience.
We provide expert trainers, live projects, flexible batches, certification, and assured placement support—making us the best choice for SEM training in Chennai.
Success Stories from Our SEM Course Students
Step Into High-Growth Career Fields
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