SEO Training

Best SEO Training in Chennai

Troy Infotech delivers an in-depth best SEO training in Chennai. Students having SEO skills are able to secure a quick job in Multinational company. Participants need to enroll in a best SEO training institute in Chennai like Troy Infotech to attain the skills involved in the technology. Our Core strength is our trainers who are experts and subject specialists of the industry. At our SEO training institute in Chennai, the trainers have developed practical modules included in the syllabus with matches the industrial needs. During the SEO training course in Chennai, trainers create realistic situation & make the students to respond to that situation.


In our SEO training classes, the students are asked to take decision concerning to manage or troubleshoot the technology without interrupting the running business operations. Join the best SEO training in Chennai provided by Troy Infotech which equip participants with thorough information, knowledge and experience on the subject. Troy Infotech in Chennai provides classes which includes the theory and practical exposure for the students in learning. Join the best SEO training in Chennai to avail quick SEO coaching with moderate course fee, and placement after SEO training course. The SEO syllabus includes topics like Basic Search Engine Optimization Training, Keyword Research Training, Competition Analysis, On Page Optimization , Link Building, Google Webmaster, Google Place Training Module, Google Analytics, SEO Softwares, Google Adsense: Earn while you Learn, Mobile SEO Learning.


Our responsibility does not end after completion of Search Engine Optimization course. We also offer SEO training in Chennai with placement solutions to the students. Our placement team schedules the placement drives and also conducts interviews with various multinationals. We have kept moderate SEO course fees to help students coming from all the levels. In addition, students find the duration of SEO training course with more flexibility. The duration of the SEO training course is planned according to the needs of the student. At Troy Infotech, we consider educating the students with necessary knowledge as our core responsibility. Our values ​​inspire us to provide students with comprehensive SEO training so they can achieve their career goals with confidence. To do this, we have set up an industry-standard lab consisting of the latest devices, applications and software. Our entire building is equipped with Wi-Fi facilities, the latest I.T infrastructure and smart classrooms.

Course Description

Search Engine Optimization (SEO) is the process that affects the online visibility of a website or web page into the unpaid results of a web search engine, often referred to as “natural” results, “organic” or “earned”. In general, as soon as a website appears in the list of search results (or ranked higher on the search results page), the more visitors it will receive from search engine users will be important; these visitors can then be converted into customers. Search Engine Optimization can target different types of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.


SEO differs from local search engine optimization in that it focuses on optimizing the online presence of a company, so that its web pages are displayed by search engines when a user between a local search for its products or services. The first is rather focused on international or national research.As an internet marketing strategy, SEO takes into account the operation of search engines, computer-programmed algorithms that dictate search engine behavior, what people are searching for, the actual search terms or keywords entered into the search engines and search engines preferred by their target audience. Optimizing a website may involve modifying its content, adding content, creating HTML and associated coding, which increases its relevance for specific keywords and removes barriers indexing activities of search engines.


Promoting a site to increase the number of inbound links or backlinks, is another SEO tactic. By May 2015, mobile search had exceeded desktop search. In 2015, it was reported that Google was developing and promoting mobile search as a key component of future products. In response to many brands are starting to take a different approach to their marketing for internet strategies.Troy Infotech is the renowned training institute providing one of the best SEO Training Course in Chennai. Don’t loose any opportunity that makes you to shine. Join our institute to achieve your career goals.

Course Objective

At the end of this course, you will be familiar & expert with the following learning objectives:

Understanding on how Google and other search engines rank pages
Understanding on what makes a web page search engine compatible
Understanding on what type of content search engines love
Research and select appropriate keywords to target
Successfully integrate search keywords within copy  for web site
Creating an effective and search engine friendly web pages
Optimize large or complex web sites for better search rankings
Create effective and optimized text navigation menus
Use link titles and anchor text effectively
Monitor search positions for target search terms
Configure the site architecture to be compatible with search engines
Create a search engine friendly site map
Create a Robots.txt file
Track site performance using Google Webmaster Tools
Optimize dynamic and database-driven web sites
Optimize a graphic-heavy web site
Increase Participants site’s link popularity
Measure the effectiveness of SEO activities
Reporting for meaningful web site performance data to stakeholders

SEO Training In Chennai Course Syllabus:


  • Search Operators
  • Indexing, Caching
  • Search Commands
  • Tags that help in SEO Rankings
  • Launching a website in 30 min
  • Auto installation of websites such as WordPress and other CMS
  • Website Testing as per Search Engine Guidelines
  • Web Hosting Types & Installation
  • Optimization of the server according to the Google search algorithm
  • Plugins to Optimize your website for Search



  • Type of Keywords
  • Keyword Research Techniques
  • Multiple Keyword Research
  • Keyword Application Strategies
  • Google Insights/Trends
  • How to Choose Right Keywords VIA Trends



  • Analyzing Client Websites
  • Creating SEO Reports
  • Creating SEO Proposals



  • On Page Techniques for Dynamic/HTML Website
  • 2015 Google Yahoo On Page Tips
  • Keyword Density
  • 301 & other Redirects
  • Content Optimization
  • On Page Social factor
  • On Page for Static Websites
  • On page for Dynamic Websites
  • On page for Ecommerce Websites
  • Integration of Social Plug-ins and Importance
  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird



  • What is Link Building
  • Types of Link Building
  • Pagerank Algo
  • Off Page Optimization Advanced Strategies
  • Difference Between Do Follow & Nofollow
  • Google Off Page Ranking Algorithm
  • Link Building Formula
  • Link Spamming
  • Quality VS Quantity Linking
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Blog Submission
  • Forum Postings
  • Image Submission
  • Question Answers Portals
  • Classified Submissions
  • Forum Submission & applications
  • Linking of Dynamic Websites
  • Authority Checkers – How to Analyze



  • A Key to SEO Training & Success
  • How to Rank our Website in Particular Country
  • Resolving Website Errors
  • Geo Targeting
  • 301 Redirect
  • Domain Optimization
  • Spam Control
  • Site Links Control
  • Awesome tool to Check Incoming Links
  • Malware Check



  • SEO For Local Business
  • How to rank website in local searches
  • Get Ranking on Local Keywords
  • Verification & Installation Process
  • How to Increase STAR Rankings



  • How to Increase Traffic based on Analytics
  • How to Double your Conversions
  • Installation and Configuration
  • Goal Setup & Tracking
  • Geo Tracking
  • Keyword Tracking
  • Referral Tracking
  • Goal Tracking
  • Conversion Tracking



  • Softwares / Plugins
  • Roboform
  • FTPS
  • Keyword Finders
  • Search Ranking Softwares
  • Content Spinners
  • Plagiarism Checkers
  • Authority Checkers
  • Rank Checkers
  • SEO Optimization Plugins- QK



  • How to become a Google Adsense partner and get paid for Google.
  • Account Creation
  • Code Installation
  • How Google Adsense Works
  • Legal ways of Google Earning program
  • Website Policies



  • Mobile SEO Strategies
  • Mobile SEO Tools
  • Mobile SEO Plugins
  • Ranking Strategies for Mobile SEO


Take A Look At Our SEO Training Course

Real-Time Practical Training

You will get the real-time project experience on our training. We provide more practical training classes preferred by the candidates. Our practical oriented training will inspire all the participants.

Assured Placement Assistance

We are the pioneer in providing the assured placement assistance for the participants after their course completion.

Certified Trainers

Learning made easy by our certified trainers who fulfills the needs of the candidates in that particular course. Your knowledge will be transformed into expertise level by our trainers.

Internship Training

We provide internship training effectively for our participants which are highly helpful for their professional career.

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Frequently Asked Questions

Who can attend the SEO Training Course?

The following can attend this SEO course:


  • Online Marketers and Marketing Executives
  • Web Developers and Designers
  • Managers
  • IT Programmers
  • Students and  Job Seekers
  • Small Business Owners / Entrepreneurs
  • Sales & Marketing Consultants
  • Those who are interested inInternet Marketing and SEO
  • Business admins who wants to improve their website’s Rankings on Search Engines.

Why this Course?

  • SEO is a tool that gives prioritized output on the search engine results page which is the best way to market your brand and sell your goods &services.
  • This tool will help you not only to generate site traffic, but also helps you to build brand awareness and credibility that differentiates your sites from the competitors.
  • SEO training can help you to get lucrative job offers from best companies.

What you will learn?

You will learn & become expert in the following concepts:


  • Leading fundamental to advanced SEO skills that they can put to use in real life.
  • Understanding what organic traffic is &why and how to attract it to your site.
  • Realizing the functioning of search engines and how to make the best using them.
  • Collecting and analyzing the data efficiently by using multiple research methods.
  • Making clear marketing decisions by using research effectively.
  • Acquiring skills& techniques to increase your website’s search engine rankings.
  • Managing a website and troubleshooting the problems when required.
  • Making use of link building to optimize your site’s off-page factors

What are the Career Opportunities available in SEO?

The following are the job opportunities you will get:


  • SEO Team Lead
  • Senior SEO Specialist
  • Senior SEO Executive
  • SEO Executive
  • Search Engine Optimization Analyst
  • SEO Link Prospector

What Are The Pre-Requisites For Learning the SEO Course?

  • SEO course does not have any prior requirements.
  • Also Prior knowledge on SEO is an added advantage.

TROY Course Duration For SEO Training In Chennai

  • Fast Track Training Program (6+ hours daily)
  • Regular Classes (Morning, Day time & Evening)
  • Weekend Training Classes (Saturday, Sunday & Holidays)

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