Digital Marketing Training

Best Digital Marketing Training in Chennai


Troy Infotech is providing the best Digital Marketing course in Chennai. Learn more advanced concepts and techniques in Digital Marketing with the training given by our Digital Marketing experts.The most effective syllabus for Digital Marketing is designed for the students at our training institute.

 

The training classes are conducted according to the convenience of the students. It includes both weekdays and weekend classes. The Batch size will be limited per session with good tech lab facilities.You can find more job opportunity in the Digital Marketing field. Our Digital Marketing training institute in Chennai will provide you 100% assured job assistance in Digital Marketing.

 

Our trained students in Digital Marketing are placed as professionals in TOP MNC’s.Our Troy Infotech’s Digital Marketing training in Chennai is given by certified specialists. Join Troy Infotech and get the best Digital Marketing course in Chennai with effective training from our certified trainers. Our experts are having more than 11+ years of experience in Digital Marketing. Troy Infotech the No.1 Digital Marketing Training Institute providing the excellent in Digital Marketing Training in Chennai with placement for students to enter into IT field.

 

Course Description


Digital marketing refers to a digital channel marketing process which is used to promote or market products or services to customers and business. Digital marketing is otherwise known as online marketing. There are vast options in digital marketing as a career option. The platforms available in this digital marketing area are website, online apps, e-mails, banner ads and social media networks. It is also involved in Social media like Google Plus, Twitter, Facebook, YouTube and LinkedIn, Web 2.0 blogs and many more sources.

 

Digital marketing course is becoming the more popular with marketers which helps to target and track as many aspects as possible. Including the more return on investment (ROI) on the more specifically compared process to other traditional ways of marketing which is followed in digital marketing.As a digital marketing training institute in Chennai, Troy Infotech will always try to focus on those digital marketing topics. It will tell you which are the most and the best ways to learn the excellent digital marketing course. However, this course is also career-oriented and helps to be the best money earners according to the research.Troy Infotech is the top institute in providing the best Digital Marketing Course in Chennai.

 

Course Objective


You Will Be Able to do the following after this Training Program:

Build an Effective Digital Marketing Strategy
Build a Great Website
Drive Traffic Through Blogging and Content Marketing
Drive Traffic Through Blogging and Content Marketing
Drive Organic Traffic Through SEO

Digital Marketing Training In Chennai Course Syllabus:


MODULE 1: BASICS DIGITAL MARKETING 

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt

 

MODULE 5: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • What are the Differences between White Hat And Black Hat SEO – Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS  

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places for Setup Images, Videos, Map, etc
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: SEM -GOOGLE ADWORDS/PAY PER CLICK MARKETING   

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

 MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)  

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS 

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE   

  • Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION 

  • Resume Preparation
  • Interview Question Preparation

 

Take A Look At Our Digital Marketing Training Course


Real-Time Practical Training

You will get the real-time project experience on our training. We provide more practical training classes preferred by the candidates. Our practical oriented training will inspire all the participants.

Assured Placement Assistance

We are the pioneer in providing the assured placement assistance for the participants after their course completion.

Certified Trainers

Learning made easy by our certified trainers who fulfills the needs of the candidates in that particular course. Your knowledge will be transformed into expertise level by our trainers.

Internship Training

We provide internship training effectively for our participants which are highly helpful for their professional career.

Enroll Now

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Frequently Asked Questions


Who can attend ?

The following can attend this Digital Marketing course:

 

  • Any business professional
  • Marketing consultant
  • Student those who are interested in jump-starting a career in digital marketing
  • Sales or business professional who are looking to accelerate their career
  • Entrepreneur who is interested in leveraging digital marketing to improve the ROI for their company

Why this Course ?

  • Digital Marketing is exceptionally broad and flourishing industry.
  • Digital Marketing has increased job opportunities.
  • Digital skill gap in the market.
  • Flexible to work from remote areas is the main advantage of Digital Marketing
  • Digital Marketing provides fast career progression.
  • You will get Great Pay after the completion of this course.
  • Successful strategies constantly changing at a crazy speed in Digital Marketing. So, it is highly preferred by the Top MNC’s.
  • Almost all businesses are actually moving towards the fascinating and versatile field. So, Digital Marketing is the right choice.
  • In all probability, you’ll never get bored in Digital Marketing.

What will you learn ?

You will learn & become expert in the following concepts:

 

  • In this course you will learn how to create your own blog and how to use Google Analytics.
  • You will learn about SEO Crawling, Indexing, Rank, and much more.
  • You will learn about the benefits of email marketing and how to create email marketing campaigns.
  • In this module you will learn about the basics of inbound and content marketing.
  • You will learn more about paid marketing and online advertising.
  • In this course you will learn the basics of mobile marketing.

In this course you get an overview of social media: Facebook, Twitter and LinkedIN.

Career Opportunities:

The following are the job opportunities you will get:

 

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Digital Marketing Analyst
  • SEO Executive – Digital Marketing
  • Junior Digital Marketing Executive

Course Pre-requisites :

There are no prerequisites for this training course as the training is also suitable for beginners. Everything that you need is to learn to excel in this training will be taught right from scratch

TROY Course Duration For Digital Marketing Training In Chennai

  • Fast Track Training Program (6+ hours daily)
  • Regular Classes (Morning, Day time & Evening)
  • Weekend Training Classes (Saturday, Sunday & Holidays)

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