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Search Engine
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Upgrade your coding skills with Placement Point Solutions’ Best-Selling Search Engine Marketing in Digital marketing Course !
- Guaranteed Placement Support
- Learn from Industry Experts
- Practical, Hands-On Training
- Chennai’s #1 Search Engine Marketing course training institute.
Train with the best and launch your tech career with confidence!
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Discover a diverse range of courses designed to equip you with real-world skills and industry-relevant knowledge.
Why Study Search Engine Marketing?
SEM helps businesses increase online visibility, drive targeted traffic,
and boost sales through paid advertising. It is a high-demand skill
essential for digital marketing success and career growth!
Benefits of Learning Search Engine Marketing
✨ Instant Online Visibility – Get immediate results with paid ads.
✨ High Demand Skill – Essential for digital marketing careers.
✨ Targeted Advertising – Reach the right audience efficiently.
✨ Boosts Business Growth – Increases leads, sales, and ROI.
✨ Flexible Career Opportunities – Work in agencies, businesses, or as a freelancer.
✨ Measurable Results – Track ad performance and optimize campaigns.
✨ Competitive Advantage – Stay ahead in the digital marketing industry.
Future Scope of Learning Search Engine Marketing
✨ High Demand – Businesses invest heavily in paid advertising for growth.
✨ E-Commerce Expansion – SEM is crucial for online stores and marketplaces.
✨ AI & Automation – Future SEM trends involve AI-driven ad optimization.
✨ Career Growth – Opportunities in digital marketing agencies, freelancing, and consulting.
✨ Video & Mobile Advertising – Rising demand for YouTube and mobile-based ads.
✨ Data-Driven Marketing – Advanced analytics enhance ad targeting and ROI.
✨ Global & Local Reach – SEM enables businesses to target audiences worldwide.
Kickstart Your Career with Search Engine Marketing
With its endless applications and growing demand, Search Engine
Marketing (SEM) is the key to a successful digital marketing career.
Enroll today and step into a world of innovation and opportunity!
key features
Course Duration : 40 hours
Intensive, focused training designed to quickly upskill you in a short timeframe.
100% Job-Oriented Training
Curriculum tailored to industry requirements, ensuring you gain the skills employers are looking for.
Industry Expert Faculties
Learn from seasoned professionals with real-world experience.
Flexible Demo Class Available
Opportunity to attend a demo session and experience the training style before enrolling.
Completed 400+ Batches
Proven track record with hundreds of successful batches, demonstrating program reliability and effectiveness.
Certification Guidance
Support throughout your journey to help you earn relevant certifications that boost your career.
Live Practical Sessions (if needed)
Hands-on, interactive sessions to reinforce learning and apply concepts in real-time.
Peaceful Environment
A conducive learning atmosphere that helps you focus and maximize your learning potential.
Syllabus of Search Engine Marketing
- What is SEM?
- Difference between SEO & SEM
- Importance of SEM in Digital Marketing
- Overview of Google Ads & Bing Ads
- Paid Search vs. Organic Search
- Understanding Search Engine Results Pages (SERPs)
- Introduction to Keywords & Match Types
- Types of Keywords (Broad, Exact, Phrase, Negative)
- Tools for Keyword Research (Google Keyword Planner, SEMrush, Ahrefs)
- Competitive Keyword Analysis
- Long-Tail vs. Short-Tail Keywords
- Understanding Search Intent
- Introduction to Google Ads
- Setting Up a Google Ads Account
- Understanding Google Ads Auction & Bidding Strategies
- Types of Google Ads Campaigns:
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads (YouTube Ads)
- Performance Max
- App Install Ads
- Quality Score & Ad Rank
- Ad Extensions & Their Importance
- Google Ads Policies & Compliance
- Writing Effective Ad Copies (Headlines, Descriptions, CTAs)
- A/B Testing of Ads
- Importance of Ad Relevance & Quality Score
- Creating High-Converting Landing Pages
- Landing Page Optimization Techniques
- Call-to-Action (CTA) Strategies
Manual vs. Automated Bidding
CPC (Cost Per Click) vs. CPM (Cost Per Mille) vs. CPA (Cost Per Acquisition)
Smart Bidding Strategies:
Maximize Clicks
Target CPA
Target ROAS
Enhanced CPC
Budget Allocation & Forecasting
Google Ads Cost Control Techniques
- What is Google Display Network?
- Display vs. Search Ads
- Creating Banner & Responsive Ads
- Audience Targeting (Demographic, Interest-based, In-Market)
- Remarketing Campaigns & Strategies
- Dynamic Remarketing Setup
- Google Display Ads Best Practices
- Introduction to YouTube Advertising
- Types of YouTube Ads (Skippable, Non-Skippable, Bumper, Discovery)
- Targeting YouTube Ads (Demographics, Interests, Custom Audiences)
- Bidding Strategies for Video Ads
- YouTube Ad Metrics & Analytics
- Introduction to Google Shopping Ads
- Setting Up Google Merchant Center
- Creating & Managing Shopping Campaigns
- Product Feed Optimization
- Smart Shopping Campaigns
- Measuring Shopping Ad Performance
- Overview of Microsoft Advertising (Bing Ads)
- Differences Between Google Ads & Bing Ads
- Setting Up Bing Search & Display Ads
- Audience Targeting & Bidding in Bing Ads
- Exploring Other PPC Platforms (Facebook Ads, Amazon Ads, LinkedIn Ads)
- Introduction to Google Analytics for SEM
- Google Tag Manager & Tracking Setup
- Conversion Tracking (Google Ads & GA4)
- Understanding Key SEM Metrics (CTR, CPC, CPM, ROAS, Quality Score)
- A/B Testing Strategies
- Landing Page Performance Analysis
- AI & Machine Learning in SEM
- Automated Rules & Scripts in Google Ads
- Performance Max Campaigns
- Cross-Platform PPC Strategy (Google, Bing, Social Media)
- Using CRM Data in SEM (Customer Match & Lookalike Audiences)
- Competitor Analysis & Benchmarking
*Module 12: SEM Case Studies & Industry Applications*
Real-Life Case Studies of Successful SEM Campaigns
Common Mistakes in SEM & How to Avoid Them
Future Trends in SEM & AI Integration
- Google Ads Certification Exam Preparation
- Bing Ads Accreditation
- Freelancing & Job Opportunities in SEM
- SEM Tools & Resources for Career Growth
Upcoming Batches
Online Classroom
Corporate Training
Be a Certified Expert in Search Engine Marketing
Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher's as well as corporate trainees.
Our certification is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world. The certification is only provided after successful completion of our training and practical based projects.
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